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Juice Rush

Software: Adobe Photoshop, Illustrator, Dimension, and sketched on paper

Juice Rush is a company where consumers can buy and make their own favorite flavored juice/smoothies through online service or subscription service. Juice Rush is solving the problem; people do not have time to buy products physically at stores, people do not have many options for ingredients when they order juice, and people want to get natural flavors without any artificial flavor and sugar. 

The concept of the logo came from its name, Juice Rush. I sketched my ideas out first and had great conversations with my professors to revise them over and over. I developed one idea that a cup of juice is running. 

I created designs for posters, boxes, bottle labels, and social media design. I mainly used Adobe Dimension which is a 3D rendering software to create the mockups. 

I learned new technologies and the importance of communication to create designs that solve problems that consumers have.

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Case Study:

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